Player participation and retention are dwindling in Activion-Blizzard’s latest big title, Destiny 2. Revenue from add-ons is falling according to one Wall Street firm. There is some evidence that players are leaving the Destiny 2 community.
Destiny 2 is struggling to keep player engagement according to analyst Doug Creutz. Creutz wrote an article to clients of his analytics service called “Destiny is Not in a Good Place”.
Activision-Blizzard share’s have dropped 7% from what they were at the close of Monday’s financial trading hours for stocks.
In fact, according to Creutz’s article, there have been several Destiny 2 streamers that have announced that they will be reducing their production focus and content for the game in the future. Twitch viewership for Destiny 2 is at an all-time low for the franchise. Viewer levels have dropped to around 4,000 to 7,000 average viewers. Destiny 1 had a viewer average of 14,000 to 17,000 for a year ago. With this in mind, it seems like gamers are just not adopting or showing much interest in the new entry in the series.
Creutz shared 4 key reasons why he believes that the game is failing and not retaining players.
- Design decisions have made Destiny 2 a less engaging and less remarkable game than Destiny 1. Many aspects of the sequel do not share the same depth as Destiny 1.
- Microtransactions are a major source of payer unhappiness.
- Bungie (the developer studio) has been extremely slow in responding to criticism and feedback from the player-base.
- Bungie has done a poor job at communicating its future plans for the game and live service.
As a result of these reasons, the analyst and the stock market are becoming less optimistic about Activision-Blizzard being able to turn Destiny 2 into a success. However, Creutz’s expressed some optimism, stating:
“We do think Bungie still has some opportunity to fix the game’s problems over the next year and recapture engagement, but we’re not sure they have the ability to pull it off at this point,” he wrote. “We also note that Destiny currently has more serious competition in its genre from a refurbished Division (Ubisoft) and the indie title Warframe than it did three years ago, when D1 had its own share of player dissatisfaction.”
Activision-Blizzard has not responded to these criticisms at this time.